Roofing Website Design for Contractors Who Want to Grow Their Business

As a roofer, you know how much it costs when a job-sized enquiry goes to whoever answered first. A single job can be worth a season’s work, and a customer is worth many repeat visits over the years. If you’re not the one answering first, you’re leaving money on the table.

The Economics of Roofing

In the roofing trade, a job can be a huge opportunity. A new roof for a large house can be a significant project, requiring a team of workers and a lot of materials. If you’re the one who gets the job, you can earn enough to keep your crew busy for weeks. But if you’re not the first one to respond to the customer’s enquiry, you might miss out on the chance to bid on the job. And if you’re not even in the running, you’ll never know what could have been.

Storm and Hail Demand

The roofing trade is also heavily influenced by the weather. Storms and hail can cause significant damage to roofs, and when that happens, homeowners need a roofer fast. The problem is, most of the demand for roofing services after a storm comes in a very short window – usually 72 hours. If you’re not ready to respond quickly, you’ll miss out on a lot of potential jobs. And because the work is often insurance-funded, the customers are motivated to get the work done as soon as possible.

The Conversion Anatomy of a Roofing Website

So, what does a roofing website need to have to convert visitors into customers? First and foremost, it needs a click-to-call button above the fold. This is because many of your potential customers will be searching for a roofer on their phone, and they want to be able to call you as soon as possible. A click-to-call button makes it easy for them to do that. You also need a quote form that asks few questions – just the basics, like name, address, and phone number. You don’t want to scare off potential customers with a long, complicated form.

You also need to establish trust with your potential customers. This means including proof of your qualifications, like reviews from previous customers, your licence, and your insurance information. Before-and-after photos of your work can also be very effective in showing potential customers what you can do. And because many of your customers will be searching for a roofer in their local area, you need to include a list of the areas you serve.

Finally, your website needs to load fast on mobile devices. This is because, as mentioned earlier, many of your potential customers will be searching for a roofer on their phone. If your website takes too long to load, they’ll just move on to the next one.

Being Findable in a Small Town

Being findable in a small town is a different problem from being findable in a big city. In a small town, there’s less competition, and it’s easier to stand out. You can often get to the top of the search results with a well-designed website and some basic search engine optimization (SEO). But in a big city, it’s a much harder fight. There are many more roofers competing for the same customers, and it takes a lot more work to get to the top of the search results.

What We Build

We build websites that are designed specifically for roofers like you. Our websites are designed to convert visitors into customers, with click-to-call buttons, simple quote forms, and all the other features you need to establish trust and show off your work. We also make sure our websites load fast on mobile devices, so you don’t lose any potential customers.

FAQ

Here are some questions we often get from roofers like you:

* Q: How will my website appear on search engines?

A: We design our websites with SEO in mind, so you’ll have a good chance of appearing near the top of the search results for your area.

* Q: Can I update my website myself?

A: Yes, we build our websites so that you can update them yourself, if you want to.

* Q: How long does it take to build a website?

A: It usually takes us a few weeks to build a website, depending on the complexity of the design and how quickly you can provide us with the information we need.

* Q: Do you offer any other services besides website design?

A: Yes, we offer other plans, like Growth and Ads management, that can help you grow your business even more.

Get a Free Quote

If you’re interested in learning more about how we can help you with your roofing website design, just send us your business name and town, and we’ll be in touch with a free quote. No pressure, no obligation – we just want to show you what we can do to help you grow your business.